Fresh Fresh Fish
Landed at the market each morning, graded, iced and dispatched the same day. Whole, gutted, filleted or portioned to your spec.
Waterfront Market · Dubai
Seafood that still tastes like the sea it came from.
Noushad Sea Foods Trading is a wholesale supplier of fresh and frozen seafood in Dubai. We buy at the market before sunrise, keep it cold every step of the way, and deliver to kitchens across the UAE the same day.
Fresh first
The fresh counter is where we make our name.
Anyone can move frozen cartons. Fresh is harder — it demands being on the market floor early, knowing the boats, and reading a fish in seconds. That is the part of this business we care most about.
- Selected by eye each morning — clear eyes, firm flesh, bright red gills.
- Iced immediately and kept iced from stall to your receiving door.
- Same-day dispatch, so what lands in the morning is on your pass by service.
- Honest sourcing — if the catch is poor, we tell you and suggest an alternative.
0 + Product lines
Fresh and frozen, listed on this site alone
0 Emirates covered
Scheduled delivery runs across the UAE
0 AM Buying starts
On the market floor before the city wakes
0 Point of contact
One person who knows your order history
Our range
Fresh and frozen, from day-boat fish to bulk shrimp
Whole fish, fillets, shellfish, cephalopods and value-added lines — supplied in the grades and pack sizes that suit the way you work.
Fresh 
Fresh Fresh Shellfish & Crustaceans
Live and fresh-chilled shellfish handled on ice from market to your kitchen door, cleaned and de-veined on request.
Frozen Frozen Fish
IQF and block-frozen fish held at −18°C, available in cartons for consistent year-round supply and stable pricing.
How we help
A supplier, not just a seller
The fish is half the job. The rest is turning up on time, cutting it the way your chef asked, and picking up the phone when plans change.
Daily Market Sourcing
Our buyers are on the market floor before dawn, selecting by eye — clear eyes, firm flesh, bright gills — so only fish worth serving gets on the truck.
Cold Chain Integrity
Fresh stock stays iced from the moment it is bought; frozen lines are held and moved at −18°C. Temperature holds all the way to your receiving door.
Cutting & Processing
Gutting, scaling, filleting, steaking, de-veining and portioning to a written spec — delivered kitchen-ready so your prep time drops.
UAE-Wide Delivery
Scheduled drops across Dubai and the Northern Emirates, with early-morning delivery windows built around hotel and restaurant service times.
Bulk & Contract Supply
Standing weekly orders, agreed pricing and consistent grades for kitchens and retailers that need the same product every single week.
One Point of Contact
A direct line to a person who knows your order history — no call centre, no ticket queue. Adjust an order the same morning if service demands it.
How ordering works
Four steps, no complications
- 01
Send your list
Email or message the species, grades and quantities you need — plus the day and time you want it delivered.
- 02
We confirm availability
You get a straight answer on what is landing, what it costs and what we would swap in if the catch is thin.
- 03
Selected and prepared
Our buyers pick it by hand at the market, then it is cleaned, cut and packed exactly the way your kitchen wants it.
- 04
Delivered cold
Iced or frozen the whole way, arriving in your delivery window so it is ready before service starts.
Rooted in Dubai
Waterfront Market is where our day starts.
Deira has traded fish since long before the towers went up. The dhows still come up the Creek, the catch still changes hands at dawn, and the market at the heart of it is where we buy — in person, every morning.
Being based there is the whole point. It puts us at the first point of sale rather than three hands down the chain, and it keeps us close enough to the rest of the city that a morning purchase can be on your pass by service.
- Bought in person at Waterfront Market, Deira
- Landings from the UAE, Khasab, Oman and India
- Central enough to reach every emirate the same day
Our sourcing
Where the fish actually comes from
Fresh seafood reaches us from local Gulf waters and from the coasts that have supplied this market for generations. Ask us about origin on any order — we will tell you straight.
-
United Arab Emirates
Local Gulf waters
Landed locally and traded at Waterfront Market in Deira — the shortest possible route from boat to your kitchen.
- Hamour
- Sheri
- Safi
- Pomfret
- Prawns
-
Khasab, Oman
Musandam Peninsula
Deep, cold water at the mouth of the Strait of Hormuz. Khasab has a long reputation for firm, clean-tasting fish.
- Kingfish
- Red Snapper
- Tuna
- Barracuda
-
Oman
Arabian Sea coast
The wider Omani coastline brings larger pelagics and shellfish, especially through the cooler months.
- Tuna
- Lobster
- Cuttlefish
- Grouper
-
India
West coast landings
High-volume lines that keep canteens, caterers and retail counters supplied at a workable price all year.
- Sardine
- Indian Mackerel
- Pomfret
- Ribbonfish
- Prawns
Who we supply
Kitchens and counters across the UAE
From hotel banquet kitchens in Deira to cloud kitchens in Al Quoz and retail counters in Sharjah — the service scales to the order.
-
Hotels & Resorts
Deira · Bur Dubai · Jumeirah · Palm
Banquet volumes one week, à la carte the next. Graded consistently so the kitchen brigade never has to re-plan a menu.
-
Restaurants & Cafés
Dubai Marina · JBR · Business Bay
Smaller, more frequent drops before service, cut to spec so prep time stays where it belongs.
-
Catering Companies
Al Quoz · Dubai Investment Park
Event-scale orders with firm delivery windows — quantities confirmed in writing before the truck loads.
-
Cloud Kitchens
Al Quoz · Al Barsha · Al Qusais
Portion-controlled and boneless lines that keep food cost predictable across every brand on the licence.
-
Supermarkets & Retail
Deira · Sharjah · Ajman
Counter-ready fish, graded by size and iced for display, delivered on a repeating weekly schedule.
-
Ship Chandlers
Port Rashid · Jebel Ali
Bulk frozen cartons for provisioning runs, packed and documented for handover at the port.
-
Staff Canteens & Camps
Jebel Ali · DIP · Al Quoz
High-volume, cost-controlled lines — sardine, mackerel and basa in the quantities a camp kitchen actually uses.
-
Wholesalers & Re-exporters
Waterfront Market · Ras Al Khor
Trade-to-trade volumes straight off the market floor, for buyers who move it on the same day.
Tell us what your kitchen needs this week
Send us your list — species, grades and volumes — and we will come back with availability and pricing. No minimum-order runaround.