The fish section at Waterfront Market, Deira, Dubai
About us

A seafood business that starts before sunrise.

We are a wholesale seafood trading company based at Waterfront Market in Dubai, supplying fresh and frozen seafood to businesses across the UAE.

Who we are

Trading seafood the way the trade actually works

Noushad Sea Foods Trading operates from Waterfront Market, Dubai — the point where the region's catch comes ashore and changes hands. Being on that floor every morning is the entire advantage: we see what landed, we judge it in person, and we buy it before it has passed through anyone else's hands.

Our customers are businesses that cannot afford a bad box — hotels, restaurants, catering companies, retailers and wholesalers. They order in volume, they order repeatedly, and they need the same quality on a quiet Tuesday as on a full Friday service.

We keep the operation deliberately direct. You deal with people who buy the fish, not a call centre reading from a stock sheet. That is what makes it possible to change an order at short notice, source an unusual species, or tell you plainly when something is not worth buying today.

Our sourcing

Where the fish actually comes from

Fresh seafood reaches us from local Gulf waters and from the coasts that have supplied this market for generations. Ask us about origin on any order — we will tell you straight.

  1. United Arab Emirates

    Local Gulf waters

    Landed locally and traded at Waterfront Market in Deira — the shortest possible route from boat to your kitchen.

    • Hamour
    • Sheri
    • Safi
    • Pomfret
    • Prawns
  2. Khasab, Oman

    Musandam Peninsula

    Deep, cold water at the mouth of the Strait of Hormuz. Khasab has a long reputation for firm, clean-tasting fish.

    • Kingfish
    • Red Snapper
    • Tuna
    • Barracuda
  3. Oman

    Arabian Sea coast

    The wider Omani coastline brings larger pelagics and shellfish, especially through the cooler months.

    • Tuna
    • Lobster
    • Cuttlefish
    • Grouper
  4. India

    West coast landings

    High-volume lines that keep canteens, caterers and retail counters supplied at a workable price all year.

    • Sardine
    • Indian Mackerel
    • Pomfret
    • Ribbonfish
    • Prawns
How we work

Four things we do not compromise on

Quality judged by eye

Every box is selected by a person who knows what good looks like, not ordered off a list from a screen.

Handled properly

Cold chain is not a marketing line — it is ice, timing and discipline, applied on every single order.

Straight answers

If the catch is weak or a price has moved, you hear it from us before the delivery, not after.

On time, every time

Kitchens run on a clock. A delivery that arrives late is a delivery that failed, however good the fish was.

Waterfront Market, Dubai

One of the largest fish markets in the region and the natural home for a seafood trading business. Everything we sell passes through here first, which is exactly how we want it.

A fishmonger stall displaying a wide range of fresh fish
  • Direct access to daily landings — no middle layer between boat and buyer.
  • A wide species range in one place, so mixed orders stay simple.
  • Purpose-built cold facilities on site for correct handling from the start.
  • Central Dubai location, keeping delivery times short across the Emirates.

Tell us what your kitchen needs this week

Send us your list — species, grades and volumes — and we will come back with availability and pricing. No minimum-order runaround.

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